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Novomatic using Ainsworth acquisition to target Asia

Ben Blaschke
Written by Ben Blaschke

Gaming industry giant Novomatic is looking to boost its presence in Asia by acquiring a majority stake in Australian slot machine manufacturer Ainsworth Game Technology.

Novomatic is nearing completion of a deal, agreed last year, to acquire a 53 percent stake in Ainsworth and with the company telling that expansion into Asia was a key motivator – particularly with Japan now firmly on the gaming world’s radar.

“The Japanese market is a new and exciting space that is expected to open in a few years,” said Novomatic’s International Communications Manager, Mike Robinson.

“First we must learn and adapt to the market, for it is uncharted territory. However, this fits into our plans at Novomatic as we are looking for expansion opportunities in the Asian market.

“We’ve just been awarded a supplier license for Saipan and are also building in Korea and several other markets. I believe the synergies between Novomatic and Ainsworth will also help increase our footprint in this region.”

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