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Dubai World Cup makes broadcast history

Ben Blaschke
Written by Ben Blaschke

The 2017 Dubai World Cup made history over the weekend, becoming the first horse race to be broadcast live on planes and cruise liners.

Available mid-flight to passengers on 580 flights via Sport 24, this year’s race also enjoyed record reach with coverage reaching into over one billion homes in more than 150 territories around the world.

The Dubai World Cup boasts a US$10 million purse with the winner collecting a first place prize of US$6 million. First run in 1996, it held the crown of the world’s richest horse race until earlier this year when the inaugural Pegasus World Cup in Florida offered a US$12 million purse.

The Australian Turf Club has also announced a new AU$10 million weight-for-age sprint called “The Everest” to be run in Melbourne in October.

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