Famous faces Lifestyle

Ciao Bella

Written by Pai Yao

This article first appeared in the May/Jun 2014 issue of World Gaming magazine.

AsBella Models has built quite a reputation since founder and former model Annie Siara saw a unique opportunity and started the business four years ago.

Annie in her modeling days

Annie in her modeling days

When you run an international company in the specialty industry of modelling, it helps to have a strong and distinguished background in the business. Annie Siara was just 16 when she was first spotted by a photographer while on a casual shopping trip in Sydney and thrust quite unexpectedly into a highly successful modelling career.

Lingerie fashion

Lingerie fashion

Quickly earning a reputation for being extremely photogenic, Siara’s striking looks saw her walking runways across the globe while living at various times in Sydney, New York and Asia.

In 2010, her love and in-depth knowledge of the industry led her to start up her own modelling agency, AsBella Models, and since then it has gone on to become one of Asia-Pacific’s most respected fashion and promotional agencies. To learn more about AsBella Models, check out their website www.asbellamodels.com.

Winning Miss World

Winning Miss World

Being signed to AsBella provides a range of unique opportunities. Here are just a few of the achievements of their models:

  • 2013 Miss World Australia winner
  • Playboy cover girl
  • Modelling at Sydney Fashion Week
  • Starring in the Hollywood blockbuster The Great Gatsby
  • Photo shoots for retail fashion and lingerie outlets
  • Corporate modelling and hostess work
Walking the catwalk

Walking the catwalk

Much like Siara’s modelling career itself, AsBella has gradually spread its wings across Asia and has enjoyed great success in Hong Kong and Macau – particularly since branching out into the events industry this year.

Corporate appearances

Corporate appearances

Now having joined forces with the team here at WGM for our Model Search II competition, 2014 looms as AsBella’s most exciting year yet.

Playboy cover girl

Playboy cover girl